After holding my second webinar in late 2009, I didn't take into consideration how the participants perceived how well (or how poor) the class went. I had a colleague suggest to me to deliver a survey to those on the call to see how they felt about it and whether or not they received any value from it. This would be a great idea to follow through on after your next webinar or teleclass!
However, I do want to share with you how others view what a good teleseminar or webinar should be like. This is what I compiled from other coaches and Virtual Assistants that have hosted their own teleseminars or webinars in the past:
- A webinar is an ideal means of conveying to a captive audience the value you deliver as a host and the relevant expertise you can share, which in turn, can bring in new clients that want to work with you. If a webinar is performed well, a participant should be able to walk away with information they can use.
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What will help make the webinar interesting is to arm your participants with an agenda beforehand so they already know what you are going to deliver and they are on the call to "catch" what you have to say. What will make that audience happy too is knowing they will receive a follow-up recording of the webinar or call. I know of several participants that went back and listened to my most recent webinars. Then they contact me to discuss their needs or ask questions. -
A speaker should feel like that he/she is conversing with the audience; sort of like having an interview with the callers. I personally like to get to know my participants by having them introduce themselves at the beginning of the call. You want to make your callers feel welcome and comfortable. -
Have fun with the webinar. Adding a sprinkle of humor throughout your call will also grab the attention of your callers. I have definitely had to break out the humor "card" when I felt like my audience was starting to fade away from me! -
Be sure that you are speaking to your target audience. Even before you have the webinar, you want to promote your event that YOU know will target those you want to bring to the call. Otherwise, you are doing yourself a disservice and not "preaching" to the right audience. You will get little or no response after the call.
And something I find effective, too, is I can find a space in my teleseminar or webinar to plug in a promotion that I am running just for those on the call. But I also follow up with a thank-you messsage making sure I repeat that promotion in writing so it is not forgotten.
So before you schedule your next webinar or teleseminar, take into consideration these participant tips so you can deliver your expertise to your audience and keep them on the call. Better participation leads to more potential clients for your business!
About the Author:
Aletha McManama is The Blog Strategist who assists small business owners optimize their online marketing for their website and blog. She also designs WordPress sites and blogsites for her clients. Grab your free report, How to Become a WordPress Expert in 24 Hours here: http://wordpresstowebsite.com. You can find The Blog Strategist here: http://theblogstrategist.com.
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